CHEYENNE MOUNTAIN ZOO WINS “BEST OF SHOW” AT 2010 ADDY AWARDS
March 3, 2010 – Cheyenne Mountain Zoo took home a total of eight achievement awards on Saturday, February 27 at the annual Pikes Peak Advertising Federation ADDY Awards. Included in the covey of awards was the Federation’s “Best of Show” award and trophy for the Zoo’s Non-Traditional Campaign which was unveiled through the summer months of 2009. America’s mountain Zoo also collected four Gold Awards, two Silver Awards and a “Best of Show - Radio” award for their summer Zoo Campaign.
The Non-Traditional Campaign from the summer of 2009 is remembered by area residents for the giant animal appliqués that periodically appeared on downtown high-rise buildings, shopping centers and even a Metro bus. The inspiration behind the animal placements was a demonstration of Cheyenne Mountain Zoo “coming off the mountain” and into the lives and the aesthetic lifestyle of the community. The Zoo did this in a variety of ways, from symbolic giant animals on buildings, to the ZOOM program where the Zoo took animal ambassadors to schools, senior centers, parties and other human gatherings. This interaction of the Zoo with the community helped and continues to help to make the Zoo’s mission a reality…to make the connection between people and wildlife and wild places through experiences that inspire action.
Inspired by the appearance of a giant Panamanian Golden Frog on downtown’s Chase Bank Building, a neighboring retailer even decided to dedicate a special product to the campaign. Josh and John’s Naturally Homemade Ice Cream announced that they would add a new flavor to their rotating menu of ice creams, Panamanian Golden Fudge. The conservation and community- conscious ice cream company also donated 50% of the proceeds from the sales of their Panamanian Golden Fudge ice cream to Cheyenne Mountain Zoo’s Amphibian Rescue and Conservation Project.
Cheyenne Mountain Zoo’s ADDY Awards included:
Best of Show Non-Traditional Advertising Campaign
Best of Show – Radio
Radio Campaign Zoo Summer Radio Spots
Television – Local, Single (One DMA)
Zoo Summer TV Spot
Radio – Campaign
Zoo Summer Radio Spots
Non-Traditional Advertising Campaign
Zoo Summer Campaign
Out-of-Home (OOH) Campaign
Zoo Summer OOH Campaign
Newspaper – Fractional Page
Summer Campaign Print