April 16, 2018, Colorado Springs, CO – One of the most exciting and impactful ways Cheyenne Mountain Zoo and its visitors help wildlife conservation is through its Quarters for Conservation (Q4C) program, which began in 2008. Over the years, those quarters and coin donations have added up, and we are now approaching a major milestone: $2 million raised.

While we don’t currently know exactly what day we will reach this momentous achievement, we estimate it will be about a week from now. We will celebrate with free giraffe feeding for everyone who attends that day and a celebration for the family or group who puts us over the $2 million mark. The celebration will include special visits from animal ambassadors and cake.

Because the amount raised each day is based in part on the number of people who attend, we won’t know until the day before if we’re going to reach $2 million on a specific day. Based on daily calculations, we’ll be able to send an announcement the day before the milestone will be reached.

Quarters for Conservation, or Q4C, is the Zoo’s largest fundraiser for field conservation. It actively engages visitors and staff in supporting long-term projects championed by the Zoo. Known as legacy projects, these currently include biodiversity conservation on behalf of giraffe, Panama frogs, orangutan habitat, black-footed ferrets, African elephants and rhinos, Wyoming toads and African vultures. Every visitor to the Zoo receives three “quarter” tokens representing the 75¢ Q4C allocation from their admission fee. They can then select the legacy projects they would like to support by placing their tokens in the corresponding slots in the Q4C kiosks. The kiosks record the number of tokens, so it’s easy to see how popular each project is.

At the time Q4C was initiated, 25¢ of every admission – or one token – was allocated to the legacy projects. In April 2016, the Zoo increased that amount to 75¢, or three tokens, for every guest. In addition, $2.50 from each individual plus membership, and $5 from each family or higher-level membership, is allocated to Q4C. This, combined with increased Zoo admissions over recent years, has helped boost the amount we are able to raise. Last year alone, the Q4C campaign raised over $484,000 to help ensure a future for wildlife.

“It always amazes me that something as small as 75¢ from each guest can add up to nearly half a million dollars in just a year,” said Bob Chastain, president and CEO of Cheyenne Mountain Zoo. “That is real money that our guests are contributing to make a real difference in the world. We’re proud that we’re able to give our guests the rewarding feeling that they’re saving species from extinction in a tangible way.”
Quarters for Conservation Photos: https://www.dropbox.com/sh/2v30s26344cj4bk/AAA4PcCEi90ks3eyKuS7njgUa?dl=0

About Cheyenne Mountain Zoo

Cheyenne Mountain Zoological Society was founded in 1926. Today, Cheyenne Mountain Zoo, America’s ONLY mountain zoo, offers comprehensive education programs, exciting conservation efforts and truly fantastic animal experiences. It is Cheyenne Mountain Zoo’s hope that guests fall in love with animals and nature, and take action to protect them. Of the 230 zoos and aquariums accredited by the Association of Zoos and Aquariums (AZA), Cheyenne Mountain Zoo is one of just nine operating without tax support. Cheyenne Mountain Zoo depends on admissions, membership dues and donations for funding.