QUARTERS FOR CONSERVATION PROGRAM HELPS MEMBERS AND GUESTS CONTRIBUTE DIRECTLY TO FRONTLINE CONSERVATION ORGANIZATIONS WORLDWIDE – Cheyenne Mountain Zoo and its members and guests are celebrating a huge milestone, having raised $6 million for wildlife and wild places, since the Zoo’s Quarters for Conservation (Q4C) program launched in 2008.
Every visitor to the Zoo receives three ‘quarter’ tokens representing the 75¢ Q4C allocation from their admission fee. They can then show support for the legacy projects they love by placing their tokens in the corresponding slots in the Q4C kiosks near admissions.
Before launching Q4C in 2008, CMZoo was supporting conservation, but at a fraction of what is possible now. As more people visit the Zoo each year, the Zoo can contribute more money to conservation. In the past few years, CMZoo has collected approximately one million dollars every 20 months through Q4C. The Zoo’s membership, special events, admissions and EdVenture programs also contribute to conservation. CMZoo’s current Q4C beneficiary species include giraffe, Panama frogs, orangutans, black-footed ferrets, African elephants and black rhinos, Wyoming toads and Amur tigers.
About Our Current Q4C Legacy Projects
Q4C beneficiary species truly run the gamut, from 18-foot-tall giraffe in Africa to tiny toads in Wyoming.
Q4C supports Giraffe Conservation Foundation and their efforts to study, protect and grow wild giraffe populations. While CMZoo staff help raise awareness of giraffes’ silent extinction by inspiring guests at the Zoo, Q4C funds on-the-ground giraffe conservation efforts. CMZoo and the Kratt Family Fund (KFF) support efforts such as giraffe translocations to safer habitats, population monitoring and surveying, removal of illegal snare wires and veterinary treatment for giraffe and other wildlife injured by snares. They also provide veterinary support with vehicles and supplies. In addition, CMZoo’s contributions fund critical medications to treat injured animals, giving them a second chance at life.
Q4C also funds CMZoo’s on-site breeding programs for black-footed ferrets and Wyoming toads. These endangered prairie species were declared extinct in the wild in the 1980s and early 1990s, and are only around today because of decades of recovery efforts from U.S. Fish & Wildlife Service, zoos and partner organizations.
Wyoming toads are like so many amphibian species in decline all over the world, including Panamanian frogs, which also receive support thanks to Q4C funds and CMZoo staff support in the field. CMZoo staff members assist the Panama Amphibian Rescue and Conservation Project by sharing ideas and information from Wyoming toad breed-and-release efforts, and travel to Panama to help research strategies to reintroduce these endangered amphibians into their natural habitats.
CMZoo’s work to save habitats for orangutans through advocacy for sustainable palm oil production is also largely supported by Q4C. Thanks to that financial support, CMZoo’s sustainable palm oil team consults staff at other conservation organizations on starting their own palm oil programs. The CMZoo sustainable palm oil team continues to focus on international work through the World Association of Zoos and Aquariums (WAZA). The team was instrumental in the creation of WAZA’s PalmOil Scan – a global free sustainable palm oil shopping smartphone app, which allows shoppers to scan the barcodes of items to learn whether producers have committed to using sustainable palm oil – and to choose to support companies that have committed to sourcing sustainable palm oil.
Through Q4C, CMZoo also supports Tsavo Trust – a conservation organization in Kenya that works to protect the last of the big tuskers, which are African elephants with tusks weighing more than 100 pounds, and Eastern black rhinos. CMZoo’s funds helped Tsavo Trust build out their headquarters and provide a clean water source for the local community, who are partners in conservation efforts. It also paid for vital infrastructure for aerial and ground vehicles that rangers use for surveillance that protects rhinos and elephants from illegal hunting, in addition to collecting data on how these endangered giants utilize the habitat.
The seventh Q4C legacy partner is Wildlife Conservation Society, whose dedicated staff work to protect and define secure habitats for wild Amur tigers in Eastern Russia. Amur tigers, previously known as Siberian tigers, are critically endangered. Their numbers in the wild continue to be treacherously low at around 500. CMZoo supports efforts to prevent human-wildlife conflicts as well as anti-poaching efforts and funding for field conservationists to study this species in the wild.
For more information about these projects and Quarters for Conservation, visit cmzoo.org/conservation.
About Cheyenne Mountain Zoo
Cheyenne Mountain Zoological Society was founded in 1926. Today, Cheyenne Mountain Zoo, America’s mountain Zoo, offers comprehensive education programs, exciting conservation efforts and truly fantastic animal experiences. In 2025, Cheyenne Mountain Zoo was voted #2 Best Zoo in North America and CMZoo’s Rocky Mountain Wild was named #2 Best Zoo Exhibit in North America by USA TODAY 10Best Readers’ Choice Awards. It is Cheyenne Mountain Zoo’s goal to help guests fall in love with animals and nature, and take action to protect them. Of the 237 zoos and aquariums accredited by the Association of Zoos and Aquariums (AZA), Cheyenne Mountain Zoo is one of just a few operating without tax support. Cheyenne Mountain Zoo depends on admissions, membership dues, special event attendance and donations for to fund animal care, conservation, Zoo operations and improvements.